KRYPTO
Role
Research, Ideation,
Prototyping, Visual Interface,
UX/UI
Tools
Sketch, InVision, Photoshop,
Principle
A mobile app for exchanging Bitcoin and other digital currencies.
Bitcoin has been around since 2009 and received massive media attention over the years. Still, the current method for buying bitcoin is complicated and lacks a streamlined process. Bitcoin hasn't crossed the chasm into mainstream use as the majority don't understand the blockchain or know what a ledger is.
Project Goals
1. Accessibility:
Serve as a more accessible and affordable way for trading and exchanging bitcoin and other digital currencies with lower fees
2. Awareness:
Increase the adoption of bitcoin and other digital currencies.
3. Stigma:
Reduce the stigma surrounding bitcoin and other digital currencies
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Research
Research Goal
Hypothesis
Assumptions
Methods
Primary Research
To understand why more people aren't using bitcoin and why it hasn’t achieved mainstream use
By designing a more compelling and practical experience, my app will persuade more people into purchasing and trading digital currencies. I believe this will increase the adoption of bitcoin and help lead it into mainstream use.
People still have a lot of concerns when it relates to digital currencies as the majority even don't understand the blockchain or know how a ledger works. A lot of people are purchasing bitcoin through other means such as ATMs, as these procedures are more straightforward and required no onboarding
Interviews, Experience Mapping, User testing, Task flow
Reached out to both tech-savvy and non-tech-savvy users who aware of bitcoin and thought of or purchased it in the past
Key Finding
"87 percent of the individuals who have heard of bitcoin have not minded, bought or sold the cryptocurrency."
-CoinDesk
Insights
Accessibility
There is still a lot of room for improvement in regards to the accessibility of purchasing and trading bitcoin online. Current methods require extensive and often complicated onboarding procedures
Value
More people see bitcoin as a valuable store of value. However, there is still a lot of concern in regards to the volatile market of digital currencies
Security
A lot of concerns when it related to the secure storage of bitcoin and other digital currencies
Adoption
The exposure relating to bitcoin and other digital currencies has drastically increased over the years, as more people are looking to enter into the crypto space
How might we streamline the process and improve onboarding for trading and storing bitcoin?
Persona
Created two personas that best embodied the archetypes of the target audience
Experience Map
I created an experience map of the primary persona Lisa Anderson to visualize her areas of frustration and highlight areas of opportunity.
Task Flow
After creating and organizing user stories, the core task was selected. I used the Task flow diagram to map out what happens to the user before and after they visit a particular page
Ideation
Sketching
Used sketches to help explore different layout possibilities, which eventually transitioned into Sketch, Principle and later prototyped with InVision
Prototyping
The first round of prototypes was created from the selected sketches I created, then tested by five users that best matched the target demographic
User Testing
User testing sessions were an essential and insightful stage in the process of this project
In this stage, I conducted two rounds of five user tests on greyscale prototypes. These tests helped to understand each user’s success rate and time they spent to complete each task
Summary
Insights
Round 1
After running the first round of user tests, it was made clear that users often confused “Portfolio with “Profile” as meaning the same thing. Users were confused by some of the values contained in the graph of the “Portfolio” page, which made it clear that more concise language needed to be used (copywriting). Users also found icons and font sizes to be small; this showed a lack of hierarchy to represent the essential values. When attempting to increase the font size in the “Exchange” page, it uncovered that the initial design was limited due to its layout and positioning on the page
Round 2
After the second round of user tests, it was noticeable that more concise language needed to used when applied to the call to action “Max” and it’s intended purpose. The market value contained in the middle of the “Exchange” page didn’t add much value to the user and was often distracting. Users also felt that the design could benefit from more padding
Visual Identity
Logo
Designed the logo in a way that the K in krypto contains dots that mimic a charts progression while completing the structure of the letter itself
Brand Name
The Word Krypto comes from crypto but spelt with a K. I selected this name because easily relates to it’s intended purpose, at the same time being different and edgy
Primary Colour
These colours were because they add depth to an otherwise flat design, dare to be different, and make a bold statement. It helps channel user's emotions, to better connect with the product. Gradient use in brand colours is a growing trend since 2018 and has only been growing in popularity. I believe the use of gradients in design helps distinguish the brand from commonly used colours and adds a touch of originality
Identity
Purple (#9014EE)
Wealth, extravagance, royalty and power
Blue (#3905CD)
The sky and sea, associated with freedom and has positive effects on the mind and body
Hi Fidelity
After the second round of user testing and getting viable feedback on the second prototype redesign, I then transitioned high fidelity prototype
Motion Design
Created animations using Principle and Photoshop to make the app more interactive and help build brand recognition
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Addition Work
Marketing Website
Created a marketing website with both desktop and mobile versions. Adding additional channels through which users can discover and download the digital product
Alternate Platform
Web version
Apple Watch
Created an alternative platform for Apple Watch which allows users to see their wallet balance and set price alerts for digital currencies
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Reflection
Don't get attached to your design. You are not your design
I realized how important it is as a designer to always be adapting, be open to change, as if you dont, you limit your options
Design Impact
Make bitcoin easy
Krypto simplifies the process for trading bitcoin and other digital currencies by attempting to build the most intuitive and seamless trading platform.
Future Thinking
What happens when bitcoin crosses the chasm into mainstream use?
If bitcoin achieved mass adoption, it would lead to a shift in paradigm.
As with any political or technological paradigm shift, there would be a massive chaotic movement, leading to change for the better and new stability. The government would have to change; banks would have to change. The market would call for this change.
Bitcoin will displace the middle man; it will potentially replace CAD/USD exchange as the leader in XFC; it will challenge the gold standard; it will become the stable storage of value in the market. Eventually, it becomes a secure, reliable accepted means of transaction globally.
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